[Former Clients] Slappey & Sadd, LLC based out of Atlanta, Georgia hired the Lawyer Marketing Group in 2009 to redesign their trucking injury practice website.

The Law Office of John McCabe, formerly of Davis & McCabe, chose the Lawyer Marketing Group to design and optimize their workers’ compensation practice website.  The design reflects a more personal touch focusing on John’s genuine personality and passion in helping victims of work-related accidents.  Videos which reinforce the firm’s message and routine blog posts highlight worker compensation issues in North Carolina.

The firm’s blog postings are written and updated by the Lawyer Marketing Group’s writing service.  Topics are chosen by our clients, then researched by our copy writers, followed by a brief telephone interview and then sent back to our client for final approval before being posted and optimized.  Blogging is a wonderful way to keep your content fresh and search engine crawlers happy.  Writing services can be included with an annual agreement.

So you’ve taken the time to shoot videos for your online audience, but you’re hosting them on your website alone… why is this not a good idea?

If you host your videos on your site alone, only visitors to your website will ever see them, but if you use a 3rd party such as YouTube, Vimeo or Viddler you have the potential of reaching a much larger audience, not too mention the pagerank of any of these sites is lot stronger then your domain.

So get the best of both worlds. Use a video service to host your videos while embedding them on your website and get your message out there!

Google Results for USTIL from Lawyer Marketing Group on Vimeo.

We’ve shown you several examples of our SEO successes on law firm websites throughout our site. We’ve helped clients reach the top of Google for keywords that return 17,000,000+ results. But is that enough?

Will every victim of a truck accident search for a “truck accident lawyer”? Not likely. Instead, some may search for a variation of the term or drop the “accident” and search for “truck lawyers”.

You cannot predict which keywords a potential client will use to search for you, so the best thing you can do is increase the amount of keywords you appear on Google for. The example below shows traffic from 657 different keywords in a 31 day period or just over 21 different keywords per day.

Interested in getting more visitors?  Contact us today.

[Former Clients] Davis & McCabe was the Lawyer Marketing Group’s first legal client.  After years of frustration with the industry leader in law firm marketing, Brian Davis and John McCabe approached us with one simple request… get us on the first page of Google and do it for less.  A tall order when competing against the largest marketing firm in the country, but we were willing to take on the challenge.

Our first task was to convert their convoluted CM/Custom/____.asp directory structure into an open, internet-friendly programming language (PHP) and open database (MySQL) which was not only lightweight and properly structured, but more importantly Google-friendly.  We integrated a nimble content management system which allowed for quick content updating (an on-going challenge they experienced with their former SEO firm).

Once the new site was ready, we paired our organic SEO techniques with a Cost-Per-Click (CPC) campaign through Google AdWords.  This campaign was designed to off-set the links they received from the industry leader’s directories while our organic techniques were able to take hold.

Before long our organic search engine optimization was demonstrating success and the AdWords campaign was retired.

Mission accomplished: The small, nimble Lawyer Marketing Group from Chapel Hill was able to compete with and beat the industry leader for keyword placement on the first page of Google while doing it for half the price.

These former clients closed their joint practice at the end of 2008.  John McCabe remains a client of ours today.

By now you know we let our search engine results speak for themselves. We help our clients get to the top of Google for keywords related to their practice areas, but is this really enough?

The legal internet industry is so competitive that firms don’t only want to know that an SEO company can get them to the top, but they can help turn those clicks into clients.

We respect our client’s privacy about how many clients they’ve received from the web, but we can share data about how many visitors browse to their contact pages. The example below shows an average of 1.5 pageviews per day. Do you know how many visitors are on your page?

Contact us to find out about our fees.  It doesn’t take many clicks-to-clients to break even.

If you’re not running TV ads or sporting a huge smile on the cover of your local yellow pages, how does the public know about your services? They search.

When someone is involved in a truck accident and looking for a lawyer, they turn to Google to find a firm who can handle their case. They type in a search term like truck accident lawyers and will click the top result.

Being at the top of the list provides your firm the opportunity to describe your services and communicate why someone looking for an attorney should choose you.

Increase your visits from search engines with SEO from the Lawyer Marketing Group.  Contact us to help.

[Former clients] Greg McEwen and Pete Kestner contacted the Lawyer Marketing Group to create a new site for their trucking injury practice.  Our job was to design a new logo and site design which was standards compliant, search engine friendly, and could be managed through an easy-to-use content management system.  Our new design allowed for easy integration of Google Maps, multiple Contact Forms and Blogging capabilities.

Our former clients also wanted to take advantage of “23″ additional related-keyword domains they owned.  Our solution was to use the same design for all sites, maintain semi-unique, minimal content on each and link back to their main site – driving all traffic to one location. Doing this can be risky and ultimately cause negative search engine positioning if the firm and marketing group isn’t careful. Law firms and SEO companies should limit the amount of duplicated content across multiple sites.  Additionally, careful consideration should be made in domain name selection and organizational structure when working with multiple sites.

While their account was active, we had tremendous success with keyword combinations of truck/trucking  +/- accident(s) +/- lawyer(s)/attorney(s).  A screencast demonstrating their first page of Google success was taken back in Febuary, 2011.

The screencast is embedded below.  Click to watch it in full screen.  Their main domain was ustruckinginjurylawyers.com/.

Organic results on the first page of Google for competitive keywords included:

• Truck Accident Lawyer
• Truck Accident Lawyers
• Truck Accident Attorneys
• Trucking Accident Lawyers
• Trucking Injury Lawyer
• Trucking Injury Lawyers

These former clients chose not to renew their agreement with us in 2011.

User Friendly

The site will be usable and intuitive. The interface and navigation will be simple and easy to understand.

Content Driven

Content is King! The content of the site will be relevant to your industry and will focus on the target market you are trying to reach. Our CMS (content management system) makes adding content to your site extremely easy.

Clean and Consistent Appearance

The look and feel of the site will be clean, consistent, standards-compliant, and the underlying style and theme will flow throughout.

Extremely Visable

The site will be designed with end-users and search engine spiders in mind. We have had great success in getting top placement on Google for ALL our clients in their respective industries – no matter how competitive the market.

The Lawyer Marketing Group is happy to present you with a free template that can be used on your own website. Do you need help getting it setup or are you interested in making modifications? We can help - contact us today for a free quote!

Download the template.

The .zip file includes: XHTML layout files (tableless), CSS stylesheets, and JPEG/GIF images.

Free website templates from the Lawyer Marketing Group are licensed under a Creative Commons Attribution 2.5 License (unless stated otherwise on the actual template).

You are free:

• to Share − to copy, distribute, display, and perform the work
• to Remix − to make derivative works

Under the following conditions:

• Attribution. You must attribute the work in the manner specified by the author or licensor.
• For any reuse or distribution, you must make clear to others the license terms of this work.
• Any of these conditions can be waived if you get permission from the copyright holder.

Attribution:

• You must include the provided credit links in the page footer.
• Contact us if you would like to remove the credit link.