Truck Accident Lawyers

[Former Clients] Davis & McCabe was the Lawyer Marketing Group’s first legal client.  After years of frustration with the industry leader in law firm marketing, Brian Davis and John McCabe approached us with one simple request… get us on the first page of Google and do it for less.  A tall order when competing against the largest marketing firm in the country, but we were willing to take on the challenge.

Our first task was to convert their convoluted CM/Custom/____.asp directory structure into an open, internet-friendly programming language (PHP) and open database (MySQL) which was not only lightweight and properly structured, but more importantly Google-friendly.  We integrated a nimble content management system which allowed for quick content updating (an on-going challenge they experienced with their former SEO firm).

Once the new site was ready, we paired our organic SEO techniques with a Cost-Per-Click (CPC) campaign through Google AdWords.  This campaign was designed to off-set the links they received from the industry leader’s directories while our organic techniques were able to take hold.

Before long our organic search engine optimization was demonstrating success and the AdWords campaign was retired.

Mission accomplished: The small, nimble Lawyer Marketing Group from Chapel Hill was able to compete with and beat the industry leader for keyword placement on the first page of Google while doing it for half the price.

These former clients closed their joint practice at the end of 2008.  John McCabe remains a client of ours today.